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10 Oct 2024
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QR codes or square-shaped barcodes have changed the way people can access information about a particular brand or business. If you are well-familiar with these black and white patterns and looking to use them in your marketing campaigns then this how-to guide is what you need to check.
Walk through the sections below and learn all about how to use QR codes in your marketing campaigns to streamline your customer’s journey and boost conversions. Read on.
For a long time now, it has been observed that brands are placing QR codes on the packaging of their products. This way, they get success in providing quick access to relevant and comprehensive product information to their potential customers.
So, you can try the same and let your potential customers explore a lot more about your products, and entice them to make their final purchase.
Another way you can use QR codes for your brand is to entice customers to check on products with special discounts or limited-time offers.
You can place QR code cutouts on your store’s window display, giving enough information to your store visitors about all the products with promotions or offers. This will surely lead to increase in sales, try it once!
Businesses can also benefit from QR codes for having their customer’s feedback. These tiny codes make it easy for your customers to share their opinions about your services in a jiffy.
Accordingly, based on the real-time input provided by the customers, businesses can improve their services.
If you are mulling over the fact of how to use QR codes for events and conferences, then worry not! We’ve got your back! Here’s the detailed explanation!
Are you planning to organize an event? Well, consider using QR codes on event posters or tickets. You can link these codes to information like event schedules, details of the guests, or even interactive Google Maps. This way, you can help your visitors easily find the destination and enjoy the event without any delay.
You can also use QR codes in business for social media engagement. QR codes can be added to your promotional materials that are leading the audience to your social media profiles.
This can not only make a shift to the number of your social media followers but also encourage more engagement of your targeted audience with your brand.
QR codes can also be used for your print ads like flyers, magazines, brochures, etc. You can link these small codes to your website, landing page, or related videos so as to catch the interest of your audience and encourage them to take action.
QR codes are gaining fame in the travel industry. Guided tours and recommendations can be linked with QR codes in the travel business.
For instance, a travel agency can include a QR code in a travel itinerary that links to a detailed itinerary app or a digital guide with maps, local attractions, and dining recommendations.
QR codes make it easy for you to promote your business by letting people instantly download your app with the code linked to the Google Play Store or App Store.
This way you can not only save people from the hassle of searching for your app but also encourage more and more people to get your app downloaded right away. Besides, you can use a trackable QR code that lets you monitor how many times the code is scanned and your app is being downloaded.
Our guide on how to use QR codes in your marketing campaigns ends here. However, the ways given are not limited to the one we mentioned in the article. Instead, this is just the tip of the iceberg. You can explore a lot more ways to use QR codes as per your business needs and gain long-term results.
For those, who want to explore more about the QR codes, here’s our full-fledged guide on Understanding the Different Types of QR Codes.
Sep 27, 2024
As a seasoned content writer with over 10+ years of professional experience, Heena has honed the art of crafting compelling, SEO-friendly, and engaging content. With a passion for storytelling, she seamlessly weaves words to create impactful narratives that resonate with audiences across various industries. Throughout her career, Heena has collaborated with diverse clients, ranging from startups to established corporations, and has delivered an extensive array of content, including articles, blog posts, website copy, social media content, and marketing materials. She has touched almost all domains while writing content, however, eCommerce and Technology are her most favoured.